Company:

Savvy, founded in 2004 is a leading technology company providing expert international stored value processing and analytics globally. They collaborate with B2C brands, partners, and affiliates to provide optimised stored value programs that drive business performance and enhance customer experiences.

Background

Savvy had a strong well established reputation for providing robust gift card processing solutions and market leading analytics services in its local market, predominantly UK & Ireland. As part of an international expansion strategy, Savvy required expertise to ensure it could successfully establish their presence amidst global competitors with strong brand reputation and awareness. Communicating their unique value proposition became a key cornerstone in their growth ambitions and Savvy engaged with GingerTree Marketing to drive this marketing strand.

The Challenge:

Engaging GingerTree Marketing initially for a minor collateral refresh, Savvy’s requirements quickly evolved into a deeper need for a clarified brand proposition to represent and communicate their offerings confidently and consistently.

GingerTree Marketing’s Approach:

GingerTree conducted extensive interviews with Savvy’s team, customers, partners, and affiliates to grasp their needs, challenges, and market positioning. Additionally, GingerTree reviewed Savvy’s competitors and the market landscape to identify potential white spaces where Savvy could demonstrate unique value, aligning with their clients’ needs.

The culmination of these efforts resulted in the creation of a compelling brand proposition—“Win with Savvy”—backed by demonstrable proof points highlighting Savvy’s distinctive strengths and effectively addressing identified customer needs and competitive advantages.

Solutions:

1. Strategic Brand Transformation:

Recognising the need for a brand revitalisation, GingerTree collaborated with Yebo Creative to revamp Savvy’s brand identity. The creation of a vibrant new logo and complete brand assets aligned with the refreshed brand proposition. Simultaneously, a new website, sales pitch deck, brand bible, and reusable assets were developed to reflect the energised brand persona.

• Strategic Marketing Implementation:

Post-website launch, GingerTree devised an organic and paid social media strategy with @Assisted Digital to engage prospects and peers, showcasing Savvy’s expertise and the revitalised brand. Throughout 2023, GingerTree continued collaborating with Savvy to produce white papers, blog posts, enhance website content, manage sponsorships, and participate in key industry events.

Results:

The transformation was significant, elevating Savvy’s global perception and positioning it as a major player in the industry. The accolades speak volumes: Savvy received the Highly Commended award for ‘Service Provider of The Year’ at the GCVA Hall of Fame event. Further, they were named ‘GCVA Member Organisation of The Year’ for their innovative approach, product evolution, and thought leadership in the industry.

“GingerTree’s approach reshaped Savvy’s presence in the Gift Card Market. Our revamped value proposition and consistent branding, alongside their strategic guidance, earned us industry recognition by the GCVA. Furthermore, working with Tricia has been a smooth process. She is approachable, helpful, and incredibly efficient in getting things done.”

Eoin Whyte, Founder and Chief Revenue Officer – Savvy.