You have your business goals, you know what you want to achieve, but how do you cost effectively use marketing to deliver those targets?

Creating a Marketing Strategy for your organisation will focus your energies and investments on making meaningful steps towards where you want to be. By drawing on market research and building an understanding of your business, your customers and competitors, I’ll work with you to develop the best opportunities to increase your sales, improve existing customer value and loyalty, and achieve an ongoing competitive advantage.

The opportunities across digital channels are endless and it can be daunting to know how to navigate your way and make use of the right channels, with the right content at the right time. Qualified to the highest level in Digital Marketing at the IDM I understand how to best combine digital channels into your marketing mix to reach audiences, drive leads, create awareness or engage existing customers. From Social, SEO or content development I can support you in working out how best to use the channels at your disposal to achieve the results you need.

Your brand represents your market identity—who you are, what you do, the kind of quality you provide and your reputation for trustworthiness. Consequently, brand marketing is integral to your business if you want to win the hearts and minds of your target audience.

Your brand is not just a logo – it’s your company or product’s personality, It’s what you stand for, and makes you unique – it’s what people buy!

A brand is at its strongest when it fits with your company values and I can review and focus direction to ensure that you’re maximising your potential competitive advantage.

Creating a continuous pipeline of new customers can be tricky especially when the consumer has so much choice. I can help you become the number one choice on their list.

I can help you identify the key markets, sectors and customers to go after, defining a plan that will enable your company to generate new business by being present at the right time with the right messages in the right channels. I can develop a strategy that will create qualified leads and develop meaningful conversations.

Keeping customer coming back for more is a challenge. Especially knowing which the right customers are to keep. I can help you review the data that you have to develop an engagement strategy that will make sure that you are always front of mind, that your customers think of you favourably as well as creating opportunities to cross sell and upsell at the right moment.

A good value proposition is when a brand can solve the needs of their customers in a unique manner. To do this you need real customer insight and understanding of how your product or service fits within your customers needs. I can help you understand your customers better and develop compelling value propositions that will make you the brand of choice to your chosen audience.