“A brand is no longer what we tell the customer it is, it is what customers tell each other it is”
Scott Cook
Our diverse expertise encompasses everything from strategy development, precise planning to seamless execution. Specialising in multi-channel marketing, we craft full-funnel strategies that seamlessly merge traditional and digital channels to drive growth, generate demand, retain customers, and optimise customer lifetime value for sustained business expansion. See our range of services below.
MARKETING STRATEGY
CONTENT CREATION
BRAND DEVELOPMENT
CUSTOMER ACQUISITION
CUSTOMER RETENTION
PROPOSITION DEVELOPMENT
You’re clear on your business goals, but navigating the most cost-effective path to achieve them through marketing can be challenging. We create a marketing strategy that ensures effort and investment is in the right direction. Through in-depth market research, understanding your business dynamics, customer base, and competition, we collaborate with you to identify prime opportunities. Our aim is to boost your sales, enhance customer value and loyalty, and secure a lasting competitive advantage. At GingerTree, our forte lies in crafting comprehensive, full-funnel, multi-channel marketing strategies encompassing traditional and digital channels across bought, owned, and earned media.
Our content creation spans SEO, social media, blogs, newsletters, and video, aiming to establish brand authority and engage existing customers. Our expertise extends to brand development and alignment, ensuring consistent messaging across touchpoints for a compelling brand image. Rooted in customer-centric insights derived from in-depth research, we craft compelling value propositions and map customer journeys to enhance engagement.
Your brand is the cornerstone of your market identity, defining who you are, what you offer, and the trust you build. Effective brand marketing is essential for captivating your desired audience.
Beyond a logo, your brand reflects your company’s personality, distinguishing you and attracting customers. We excel in crafting compelling brand narratives that embody your values, resonate deeply with your audience and differentiate you in the market. Our expertise guides all aspects of brand development, from identity and messaging to strategies for enhancing visibility and recognition.
At GingerTree, we help businesses sell more by expanding brand awareness and nurturing leads through tailored and relevant content. We craft strategies that increase brand visibility and engage potential customers, ultimately driving sales growth. We’re dedicated to developing plans that effectively broaden your market reach and create meaningful connections with your audience, leading to increased sales and business success. From PPC and paid social, blogs and SEO to ABM tactics and lead nurture through CRM platform development. We can help.
Securing customer loyalty and encouraging return visits can be a challenge. At GingerTree, we prioritise engaging customers through compelling content, ensuring your brand stays at the forefront of their minds. Utilising strategies across your website, organic social media, and email marketing, we foster favourable perceptions and create opportunities for upselling and cross-selling, contributing to sustained business growth.
Developing a compelling value proposition involves understanding and uniquely addressing your customers’ needs. We assist in leveraging customer insights to craft resonating value propositions. By unearthing crucial insights about your customers and competitors, we shape propositions that enhance your brand’s appeal, enabling you to stand out effectively in the market.
THE CONSULTANCY PROCESS
Over the years, we have developed a tried and tested method to help us understand a client’s business, their customers, and the opportunities or challenges that their sector presents. The steps below are a typical example of how GingerTree would work with your business on any consultancy project, although, of course, this is just an outline, and we are flexible in working with you in a way that would best suit both parties.
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DISCOVER
It all starts with getting to know your business, your target audience, your market and your competitors and quickly identifying the areas of opportunity or threat.
