“Deciding what not to do is as important as deciding what to do”
Steve Jobs
Are your existing marketing efforts failing to achieve the results that you need? Do you need fresh, new and effective marketing ideas but not sure where to start? The GingerTree MOT provides a 360◦ review of your marketing activity and helps you understand what is working well, what could be improved and what else could be considered.
What is the MOT?
How it works
What’s included?
Benefits to you
The Marketing MOT is a comprehensive review of your businesses marketing activity, looking at not just what you are doing but how you do it. We leave no stone unturned as we examine how you attract new customers and how you keep the ones you have. We provide you with a simple to understand summary of our findings as well as a full detailed report on the findings so that you can make informed decisions on how to improve your marketing activity and how to make better use of your marketing budget.
During the briefing meeting with you we look at where you are now and where you want to be. From here we will evaluate the existing channels and tactics that you use and measure how well they are performing against the objectives you have set. The beauty of the GingerTree MOT is that you gain access to a variety of experts from SEO, social media, design, copy writing, PPC, brand or PR through a single point of contact. Each expert will individually undertake an audit of your marketing activity and then we collaborate to bring our recommendations to you in a simple to understand report. Detailing hints and tips on what improvements you could make as well as where you are doing great stuff.
The MOT is a comprehensive review of ALL aspects of your marketing activity from how you attract new customers, how you engage with them across the various channels you manage as well as the technical infrastructure that you operate through. So from brand to PR, social media to SEO, PPC to direct mail we’ll leave no stone unturned.
Through the GingerTree MOT you get access to a wide variety of experts in their field without needing to manage multiple relationships. You get to find out quickly how to make the right choices to improve your activity and grow your business. We bear in mind your business goals as well as your available marketing budget and tailor our response to provide you with a simple to understand dashboard of what’s working well, where improvements could be made as well as suggestions for things you may not have considered.
THE MARKETING MOT
The MOT process will pull together the right team of experts for your individual requirements. With a single point of contact you gain access to a team of specialist who can review your existing activity and provide you with a 360 picture.
Orange = Client and GingerTree meetings
Blue = GingerTree internal team process
1. Client Immersion
Getting to know you, your objectives, your customers and your market.
1. Client Immersion
1. Client Immersion
Getting to know you, your objectives, your customers and your market.
2. Audit Team briefing
2. Audit Team briefing
Bringing together the right team to work on your specific brief.
3. Specialist Audits
3. Specialist Audits
Expert analysis of your marketing undertaken by experts in their marketing discipline.
4. Audit Team review
4. Audit Team review
The audit team collectively pool our findings and discuss the key themes.
5. Client debrief meeting
5. Client debrief meeting
F2F meeting + Simple to understand and comprehensive report highlighting areas of strength, where attention should be focused as well as some additional ideas you could implement.
6. Implementation
6. Implementation
You can conduct this in house or we can discuss how we could help you implement the changes we suggest.
