“Deciding what not to do is as important as deciding what to do”
Steve Jobs
Is your business craving growth but feeling uncertain about the next steps in your marketing journey? Navigating the marketing landscape can be challenging without clear direction. Enter the GingerTree Marketing MOT—a solution tailored to provide the clarity and confidence you need. Through our comprehensive 360◦ review, we uncover insights to illuminate your path forward.
What is the MOT?
How it works
What’s included?
Benefits to you
The Marketing MOT offers a powerful and transformational review of your brand’s customer journey, covering all marketing aspects from attraction to retention across paid, owned, and earned channels. Our expert team provides comprehensive analysis, delivering an easy-to-understand summary report with actionable insights for transformative growth.
Our focus is on providing clarity regarding your marketing effectiveness, aligning with your objectives of achieving business growth and identifying priorities for maximum impact. Leveraging our team’s expertise in SEO, PPC, social media, branding, and more, we conduct a comprehensive review tailored to your needs. Each expert conducts an audit tailored to your specific needs, collaborating to deliver a simplified report summarising key insights and actionable recommendations for prioritised improvements.
The MOT is a comprehensive review of ALL aspects of your marketing activity and can be tailored to focus on areas where you feel you may need assistance. We delve into how you attract new customers, engage across various channels, and manage technical infrastructure. This includes thorough assessments of your paid, owned, and earned channels, such as social media, lead generation strategies, CRM utilisation, and more. We also scrutinise technical setups across your website, social media platforms, and paid media to ensure adherence to best practices. Our approach remains flexible to prioritise areas where you may be facing challenges, providing clear and actionable recommendations tailored to your needs.
Through the GingerTree MOT, you gain access to a tailored team of experts, addressing specific challenges from brand awareness to website optimisation. We align recommendations with your business goals and budget, ensuring practical solutions. Our simplified dashboard provides a comprehensive overview, highlighting strengths, areas for improvement, and expert guidance. This unique approach empowers you with actionable insights to enhance your marketing effectiveness and drive business growth.
THE MARKETING MOT
The MOT process will pull together the right team of experts for your individual requirements. With a single point of contact you gain access to a team of specialist who can review your existing activity and provide you with a 360 picture.
Orange = Client and GingerTree meetings
Blue = GingerTree internal team process
1. Client Immersion
Getting to know you, your objectives, your customers and your market.
1. Client Immersion
1. Client Immersion
Getting to know you, your objectives, your customers and your market.
2. Audit Team briefing
2. Audit Team briefing
Bringing together the right team to work on your specific brief.
3. Specialist Audits
3. Specialist Audits
Expert analysis of your marketing undertaken by experts in their marketing discipline.
4. Audit Team review
4. Audit Team review
The audit team collectively pool our findings and discuss the key themes.
5. Client debrief meeting
5. Client debrief meeting
F2F meeting + Simple to understand and comprehensive report highlighting areas of strength, where attention should be focused as well as some additional ideas you could implement.
6. Implementation
6. Implementation
You can conduct this in house or we can discuss how we could help you implement the changes we suggest.
