Cause-based marketing – does the new Nike ad hit the mark?
Mix a tear jerking creative with a crowd pleasing political sentiment and you’re onto a winner! But the recent Nike “Dream Crazier” ad, which aired during the Oscars this weekend just feels too forced for me to get on board with. The ad is a follow up to the brand’s equally politically charged “Dream Crazy” commercial…
Category: Social Media
Ignore the power of the Social Influencer at your peril
Can a social influencer change your mind? I like to think that I am fairly impervious to those pesky brands with their big spend advertising trying to get me to part with my cash for things I don’t need, and cannot afford. However recently it seems those brands are getting more clever! My time is…
Category: Social Media
