Marketing segmentation and personalisation – Exploring why companies will soon miss out if they don’t start to go beyond the basics. The power of personalisation. My time is precious – I have a family, a company and a house to run. If you want my attention – you’ll have to do better than a generic newsletter that…
Winning at audience engagement. You learn the marketing world over that by being relevant, having a good reach and resonating with your audience is the winning combination to gaining audience engagement. When advertising is relevant and timely it can create a special connection with its audience – but when it also captures the buzz of…
Last week I went to MWLIve – I wanted to listen to a few of the debates and speakers as I’m always interested in hearing others views on marketing. Amy Lees, Brand Manager at St Johns Ambulanceand Kerry Chilvers, Brand Director at Direct Line spoke about “Marketing on a shoestring: Being creative with tight budgets” They shared their experience of creating marketing…
It’s 4 years since I closed the door to a well paid, senior, full time position in a large international corporate company and decided I would try my hand at going freelance, and make it in the big bad word of Marketing on my own. The UK self employed workforce is growing and now accounts for over…
Marketing is simple! – Know your customer, understand your market and how your product / service fits within it and then apply the basics – Deliver the right message to the right person at the right time in the right place – sounds easy right? But to be able to do this you need to have…
Lazy marketing! When we can do so much with data why do some companies choose to do so little? What do I mean by lazy marketing? Bad targeting, bad timing, bad personalisation, bad creative. In fact, just a blatant disregard for the simple and most basic of marketing rules – right TIME, right PLACE, right PERSON, right…
Can a social influencer change your mind? I like to think that I am fairly impervious to those pesky brands with their big spend advertising trying to get me to part with my cash for things I don’t need, and cannot afford. However recently it seems those brands are getting more clever! My time is…
The way consumers buy things has changed – and yet the marketing department has not! We’ve all noticed it. We are all part of it. The way in which we, The Consumer, shop has drastically altered. No longer a linear path to purchase, we meander across channel, medium and time. And the brands that are…
