Any business that takes its marketing seriously needs to create an effective marketing funnel. You know… a strategy that involves seeking out new potential clients and then moving those leads through the various stages of their buyer’s journey, with a proportion dropping off, until a sale is made. It’s been a proven approach that’s worked…
Spotify is THE number 1 music streaming company globally and Marco Bertozzi is their Vice President of EMEA Sales. Marco and I grew up in the same area and started our working life in the same place at Zenith Media. Our careers have evolved and gone in very different directions and that’s why I was…
The challenges facing a CMO have evolved expodentially over the last few years. CMOs have faced interesting challenges from the start of marketing time, of course. But with ever changing technology, ever adjusting customer wants, and an ever increasing need to deliver immediate results, now more than ever investing in a strategy takes guts, determination,…
The first job I had was as a media buyer at Zenith Media in the 90’s when there was a handful of commercial channels and “digital” didn’t exist. Ashley Bolt, a Managing Partner at Havas Media is a really good mate – he’s my husbands BFF and has always been at the forefront of the…
Cordell Burke is an advertising creative genius. Currently Creative Managing Partner at Up There Everywhere. But his title doesn’t really do justice to to Cordell’s talents. Creativity oozes from him and what I love about him is his energy, enthusiasm and desire to give back. With a wealth of experience gained at some of the…
Blog or newsletter? This is a question we get asked a lot, and we’re always glad people ask it because it’s a good one. However, to get started on an answer, we actually need to ask you a couple of other key questions first… Are you trying to further engage existing contacts? Or are you seeking…
Kicking off the Series with Joe Glover. Inspirational in his refreshing approach to business, which pulls strongly on his personal values of creating a positive difference and helping people. Joe is the founder of the Marketing Meet Up. With free beer and pizza, and a discussion or two from great speakers involved in many aspects…
A delve into the mind of some amazing people in Marketing. This week – Jo Pearson, Global Customer Insight Director at Jaguar Land Rover.
Mix a tear jerking creative with a crowd pleasing political sentiment and you’re onto a winner! But the recent Nike “Dream Crazier” ad, which aired during the Oscars this weekend just feels too forced for me to get on board with. The ad is a follow up to the brand’s equally politically charged “Dream Crazy” commercial…
