In the dynamic landscape of B2B Marketing, establishing and nurturing customer engagement serves as the linchpin for success. Gone are the days of transactional interactions; today’s B2B Marketing demands fostering deeper, more personalised connections between businesses. With the global B2B eCommerce market over 5 times that of the B2C market it’s worth exploring the evolving…
There’s no doubt that the last year’s events and pandemic have taken a huge toll on all of us, mentally, financially, and economically, however there are plenty of lessons from lockdown learnt that will allow us to improve ways of working, our lifestyles and our personal wellbeing going forward. While Covid-19 is still very much…
Outsourcing eases budget, saves time… and adds value You’ve agreed your objectives. The business has set its goals. Now you’re juggling time, budget, staff, and politics, and it’s quite a challenging mix to get your head around. Every marketing manager knows the score; but it’s the canny marketing manager who knows when to delegate and…
When I started the Marketing Minds series, I reached out to people that I knew who inspire me, hoping that through their words and wisdom I could engage with a wider audience. So, you can imagine my delight when Mike Berland got in in touch and wanted to be part of the lockdown series. CEO and Founder of Decode-M, Mike…
Lockdown has reached its 12 week in the UK and this week I am discussing the affect of the Pandemic on businesses and individuals by speaking to Tania Ferreira, Co Founder of the Innovation and Customer Strategy agency Two Igloos. 1. Where do you work and what do you do? I am the co-founder of…
When Lockdown hit The Marketing Meet Up was a national networking community, with 16,000 member and 140 events a year. Founder Joe Glover is a shining example of how a business successfully, and seemingly overnight, changed how it operated. Here he talks to me about the affect of the pandemic on his business and how…
Discussing creativity in Lockdown and how it is still possible to collaborate and find inspiration when your usual channels have been closed down with Cordell Burke, Creative Managing Partner at UP There Everywhere, the world’s first full-service, global, cloud-based agency. Cordell has been an inspiration to me since we met many years ago when I…
How is Lockdown affecting the lives of leaders in different businesses? Running teams across multiple markets within the EU Marco already had his hands full as Spotify’s Head of Sales for Europe. In this series of the Marketing Minds he talks to me about how Spotify has had to adapt to the New Normal during…
We’ve all been affected by the lockdown. There is no escape from its reach into how we go about our daily lives and how we work. Thousands of us are working from home, the streets are empty, and the schools are shut. In this series we revisit the original Marketing Minds interviewees to see the…
