I don’t need to remind you of the current situation we are in and, as a marketer it may feel odd trying to sell to people whilst the whole world is engulfed in this pandemic. However, if your business is experiencing a downturn in sales and you’re wondering how you can help, then now is…
How do you work out what to spend your marketing budget on and how to split your marketing budget? The clock is ticking and the board is already impatiently waiting to see results. Plus they have their own ideas about what marketing activity should be done this year. What will it be this year? The…
Any business that takes its marketing seriously needs to create an effective marketing funnel. You know… a strategy that involves seeking out new potential clients and then moving those leads through the various stages of their buyer’s journey, with a proportion dropping off, until a sale is made. It’s been a proven approach that’s worked…
Blog or newsletter? This is a question we get asked a lot, and we’re always glad people ask it because it’s a good one. However, to get started on an answer, we actually need to ask you a couple of other key questions first… Are you trying to further engage existing contacts? Or are you seeking…
Marketing segmentation and personalisation – Exploring why companies will soon miss out if they don’t start to go beyond the basics. The power of personalisation. My time is precious – I have a family, a company and a house to run. If you want my attention – you’ll have to do better than a generic newsletter that…
Winning at audience engagement. You learn the marketing world over that by being relevant, having a good reach and resonating with your audience is the winning combination to gaining audience engagement. When advertising is relevant and timely it can create a special connection with its audience – but when it also captures the buzz of…
Last week I went to MWLIve – I wanted to listen to a few of the debates and speakers as I’m always interested in hearing others views on marketing. Amy Lees, Brand Manager at St Johns Ambulance and Kerry Chilvers, Brand Director at Direct Line spoke about “Marketing on a shoestring: Being creative with tight budgets” They shared their experience of creating…
Marketing is simple! – Know your customer, understand your market and how your product / service fits within it and then apply the basics – Deliver the right message to the right person at the right time in the right place – sounds easy right? But to be able to do this you need to have…
