The B2B Buyer Journey: The Consideration Phase is not a single step – its a maze!
The traditional marketing funnel, which envisions a linear progression from awareness to purchase, no longer captures the complexity of today’s B2B buyer journey. Modern B2B buyers navigate a dynamic and non-linear path, especially during the Consideration phase, which encompasses multiple sub-stages requiring tailored marketing strategies. The Evolving Nature of the B2B Buyer Journey Several key…