Marketing Minds in Lockdown #3 Joe Glover @ Marketing Meet Up
When Lockdown hit The Marketing Meet Up was a national networking community, with 16,000 member and 140 events a year. Founder Joe Glover is a shining example of how a business successfully, and seemingly overnight, changed how it operated. Here he talks to me about the affect of the pandemic on his business and how…
Marketing Minds in Lockdown #3 Cordell Burke @ UP There Everywhere.
Discussing creativity in Lockdown and how it is still possible to collaborate and find inspiration when your usual channels have been closed down with Cordell Burke, Creative Managing Partner at UP There Everywhere, the world’s first full-service, global, cloud-based agency. Cordell has been an inspiration to me since we met many years ago when I…
Marketing Minds in Lockdown #2 Marco Bertozzi @ Spotify
How is Lockdown affecting the lives of leaders in different businesses? Running teams across multiple markets within the EU Marco already had his hands full as Spotify’s Head of Sales for Europe. In this series of the Marketing Minds he talks to me about how Spotify has had to adapt to the New Normal during…
Marketing Minds in Lockdown #1 Joanne Pearson @ Jaguar Landrover
We’ve all been affected by the lockdown. There is no escape from its reach into how we go about our daily lives and how we work. Thousands of us are working from home, the streets are empty, and the schools are shut. In this series we revisit the original Marketing Minds interviewees to see the…
Marketing strategy during the Coronavirus.
I don’t need to remind you of the current situation we are in and, as a marketer it may feel odd trying to sell to people whilst the whole world is engulfed in this pandemic. However, if your business is experiencing a downturn in sales and you’re wondering how you can help, then now is…
How to do Marketing during the Corona Virus.
When the shops are shut and people can’t go out is there Is there any point to marketing during the Corona Virus? Are you looking enviously at those businesses with products currently flying off the shelves? Are you secretly wishing you had a niche in food logistics? Or wondering is there any point to marketing…
HOW TO SPLIT A MARKETING BUDGET
How do you work out what to spend your marketing budget on and how to split your marketing budget? The clock is ticking and the board is already impatiently waiting to see results. Plus they have their own ideas about what marketing activity should be done this year. What will it be this year? The…
Marketing Minds #6 with Sam Kiddy @ Yebo.
Sam Kiddy and I met when she employed me on a freelance project and we’ve stayed in touch ever since. There are some people that you come across in life that inspire you not only for their business acumen but also for their personal style. Sam is one such person. Her ability to command a…
How to create an effective marketing funnel plan
Any business that takes its marketing seriously needs to create an effective marketing funnel. You know… a strategy that involves seeking out new potential clients and then moving those leads through the various stages of their buyer’s journey, with a proportion dropping off, until a sale is made. It’s been a proven approach that’s worked…
Marketing Minds Series #5 with Marco Bertozzi @ Spotify
Spotify is THE number 1 music streaming company globally and Marco Bertozzi is their Vice President of EMEA Sales. Marco and I grew up in the same area and started our working life in the same place at Zenith Media. Our careers have evolved and gone in very different directions and that’s why I was…
