Outsourcing eases budget, saves time… and adds value
You’ve agreed your objectives. The business has set its goals. Now you’re juggling time, budget, staff, and politics, and it’s quite a challenging mix to get your head around. Every marketing manager knows the score; but it’s the canny marketing manager who knows when to delegate and outsource.
The thing is, there are only so many hours in a day. And there’s only so much budget to spend; you’re balancing marketing channels against in-house marketing skills and talent. Malcolm Gladwell, author of Outliers, believes that it takes 10,000 hours of deliberate practice to become an expert, and that equates to about ten years spent gathering expertise. So if you’re worried about not being able to achieve all that you’ve been tasked to achieve, either because there isn’t enough time with the resource you have… or… you don’t have the budget to bring the quality of resource in-house, it’s time to think about outsourcing.
But now we’ve stated the obvious, guess what? Good news! Outsourcing also offers far more than just that… There’s a whole basket full of value-add goodies up for grabs too.
5 value-add reasons to outsource your marketing
1. Fresh ideas and insights
When you outsource aspects of your marketing, you’re opening up the opportunity to tap into superb talent and a fresh perspective. Great consultant marketers and agencies have worked in many industries and for different types of business; they have the battle scars to prove it. So as well as having experience of your market, they have worked at the coal face of others too… and that brings new perspectives, fresh insights, energy and bold ideas. If you’re in a rut, outside talent will help you climb out.
2. Flexible expertise when you need it.
Knowledge and experience doesn’t come cheap, and having a budget-heavy headcount can be a real burden outside of peak activity times. What you need is the ability to dial bandwidth up and down according to where you are in your campaign cycle. Being able to scale your marketing efforts quickly enables you to allocate your budget effectively and efficiently.
Sound good? There’s more…
3. Lifting your head above the day to day
Just getting through a campaign to-do list can eat up more hours than there are in a day. And often, therefore, what suffers is a regular review against your strategic goals. Working with an external marketing team can help you realign your focus. Either they create a fresh marketing strategy and you pick up the implementation, or you work on strategy and hand the tactics over to them, it doesn’t matter. Whatever route you take, you effectively build a marketing team with all the benefits we’re singing about here.
4. Freelancers service on the success of thier work
At the end of the day, the numbers speak… always. Your budget has a lot to achieve, and though you may be obsessed with it, your team are likely to be obsessed with their own individual goals. When you outsource some, or even all, of your marketing, implicit in that is that your external agent has to deliver… or they’re out. That’s quite an incentive.
5. Keeping workload in perspective
A myriad of new technologies are constantly coming out. Your team no doubt also regularly remind you they have too much to do in too little time. And office politics causes one battle after another. The pressure of all these challenges are eased when outside help is to hand. You pick what and when you deal with any of those things… and draught in help for the rest.
A final word
When you start to realise that outsourcing isn’t just about time and budget, but also fresh thinking and having experienced talent close to hand, it becomes a very attractive prospect indeed. So if you’re wondering how it could help you too, why not give us a ring? A quick marketing MOT might just be what you need to relieve pressure, boost effectiveness, and introduce some bold ideas. To find out more about GingerTree then visit my homepage here.